WP Clan and Stoneline.com.tr - a smooth transition to multilingualism

Background

Stoneline.com.tr is an internationally-oriented WordPress website with an extensive product offering via WooCommerce. They integrate images hosted on Amazon S3 and real-time product inventory data from the client's ERP system. To manage this multilingual content, they used WPML (WordPress Multilingual Plugin) for a long time. But over time, maintaining this multilingual content became increasingly complicated and they experienced performance issues. So Stoneline enlisted the help of WP Clan's experienced WordPress specialists to find a more efficient solution. WP Clan discovered Clonable and guided the complete transition to this platform, also serving as Clonable s primary point of contact.

The challenge with WPML

Complex synchronization issues
Managing product inventory information synchronized with the ERP system was a major challenge with WPML. Each product on the Web site had multiple variations, each with different images. WPML's limitations on synchronization often led to data mismatches and incorrect product links, which unnecessarily complicated management.

Performance and load time issues
Due to its large and complex product catalog, Stoneline experienced performance issues due to the overhead caused by WPML. Website load times were often slow, which negatively affected the user experience and increased the risk of losing customers.

Manual and inefficient content management
WPML required manual interventions to translate and manage a large volume of content in multiple languages. Keeping content up-to-date and synchronized between different language versions was time-consuming and error-prone, leading to inefficiencies that strained the team's resources.

Moving to Clonable: real-time translation and simplified management

WP Clan suggested switching to Clonable, an innovative system that automates multilingual content management with real-time translation capabilities. They not only guided the technical implementation, but also ensured that Clonable was optimally used for Stoneline's specific needs.

This change brought several important benefits:

Real-time automated translations
Clonable's ability to instantly translate content into needed languages revolutionized content management for Stoneline. Updates to main content were immediately reflected in all language versions, significantly reducing the need for manual updates.

Seamless data synchronization.
Integrating product inventory information from the ERP system and managing images stored on Amazon S3 became much more efficient with Clonable. Unlike WPML, Clonable effortlessly handled the synchronization of variable products and their associated images.

Improved performance
Clonable s lighter and optimized infrastructure significantly improved site performance. By reducing the need for multiple plugins and handling complex multilingual tasks more efficiently, site load speeds improved, providing a better user experience.

Thanks to WP Clan and Clonable, Stoneline now benefits from:

Always up-to-date content
Clonable transformed content management by providing real-time translation capabilities. Any new or updated content was instantly translated and synchronized across all language versions, eliminating the need for manual updates and improving efficiency.

Customizability for complex product structures.
Managing WooCommerce products with different variations and unique images was simplified with Clonable. The integration of inventory data from the ERP system and images stored on Amazon S3 was managed seamlessly, ensuring accurate and up-to-date product views.

Robust synchronization capabilities
WP Clan played a crucial role in the implementation and optimization of Clonable for Stoneline. Thanks to their expertise, the migration went smoothly and they were able to achieve more efficient, error-free synchronization between the ERP system, Amazon S3 images and WooCommerce products.

Sonuç

The switch from WPML to Clonable, under the guidance of WP Clan, has enabled Stoneline.com.tr to manage their multilingual website more efficiently and effectively. Through real-time translations, improved performance and seamless integration with existing systems, Clonable has contributed to an enhanced user experience and a smoother operational workflow for Stoneline. WP Clan remains the point of contact for further optimizations and support.